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Gilded Summer


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FOR A GILDED SUMMER: LITTLE YOU
THERE'S A NEW FIT AND PROPORTION TO FASHION... NOW IS THE TIME TO TRAIN FOR CHAMPIONSHIP

Less dress, more you, smaller-looking-you: that's the proportion. For everyone. Whatever your size, that size will be smaller from now on; you will look smaller. Be smaller... train as you'd train for a championship...

Here's the point: the eyes that dominates fashion today is the eye of the athlete, with the athlete's fixation on health and fitness... the athlete's preoccupation with swiftness and strength... the athlete's passion for grace, freedom, and economy of motion. And the vision of the athlete-- the girl of today dressed for the pace of her life today-- this is the modern vision. Gives us the modern proportion. Smaller proportion--as in the dress that makes you look smaller because it's cut from a smaller pattern... made on a smaller form... proportioned smaller all over the body. Really skimped everywhere: little through the neck and shoulders to make throats and arms seem longer, narrower; higher on the bosom and waist to balance a short hem... to make the young, terse proportion straight down the body, past the legs, to the ground... Little dress, quite a bit of little you showing-- fix the proportioning firmly in your mind, and on to the wearing...

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Editorial by Norman Parkinson for Vogue, May 1965.

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